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You’ve been paying a premium for everyday products, and the only thing “magic” about that price tag is the brand’s ability to convince you to pay it. It’s time to cut the brand tax.

1. The Magic Cleaning Hack

The only magic in a Magic Eraser is the brand’s ability to charge you a premium. The product is just a compressed block of foam called a melamine sponge. You can buy a 50-pack of the generic version for the price of a small box of the name brand. Stock up and watch your savings multiply.

2. Ditch Your Toilet Bowl Cleaner

Cleaning products like certain brand-name toilet cleaners and rust removers are sold at a huge markup. Trust the science, not the label: add citric acid to your cleaning arsenal. This simple, natural compound is incredibly effective at dissolving hard water stains and rust.

3. Sleep Aid Secrets & Allergy Alternatives

Don’t let the pharmaceutical brands trick you.

  • Sleep/Pain Aids: Reaching for Tylenol PM? The ingredient knocking you out is just diphenhydramine, an antihistamine whose primary side effect is drowsiness. Buy generic diphenhydramine and save big.
  • Allergy Meds: Similarly, the active ingredient in Claritin is Loratadine. You’re paying big bucks for the branding because generic Loratadine costs a fraction of the price!

4. The Biggest Brand Scam of All: Bottled Water

Bottled water is an environmental disaster, and frankly, it’s a scam.

The solution is a reusable water filter. And if you’re thinking of the first name that comes to mind, my message hasn’t fully resonated yet. Even the biggest filter brand has its own “brand tax.”

We recommend the PUR water filter because it’s consistently rated to filter out more serious contaminants, like lead, than the typical market leader—all at a comparable price. It’s the best value for your health and your wallet.

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